![]() ![]() When comparing global visits on mobile, desktop, and tablet, the percentages tell a different story: However, desktop devices still lead many areas, including business and industry, computers and electronics, jobs and education, science, internet and telecom, and social networks (also listed in descending order). The categories are listed in descending order. This provides a quick view into mobile-dominant market categories, such as news, food and drink, people and society, sports, beauty and fitness, shopping, and arts and entertainment. The next chart compares mobile, desktop, and tablet usage in the U.S., broken out by market category: and global in the travel and transportation category is quite small. is nearly twice that for the global view, whereas the gap in desktop usage between the U.S. and global in the business and industry category is an interesting pattern-desktop usage in the U.S. Here we see that desktop usage is greatest in the U.S. We’ve broken it down into market segments, in both U.S. This next section takes a deep dive into usage patterns across desktop and mobile devices. Interestingly, tablet page views per visit are higher than mobile devices (but lower than desktop), likely because tablets are heavily used for reading and entertainment. The page views per visit are highest for desktop. We see a different story when comparing page views per visit for desktop versus mobile devices: The aggregate page views favor mobile devices, largely because the percentage of visits is higher. Next, let’s look at mobile versus desktop total aggregate page views in the U.S. In contrast, people may be more likely to use desktop if they want to read several pages or conduct in-depth research. A bounce is defined as a session where the user visits only one page, but this doesn’t necessarily mean that these are low-value pages.įor example, sessions on mobile devices may include users who are literally mobile and satisfying an immediate need, such as researching directions in a new city or looking up a phone number or an address. This pattern is further confirmed when we compare the bounce rate for desktop versus mobile devices:Īs expected, we see higher bounce rates on mobile devices. Our suspicion is correct-desktop sessions are roughly twice as long as mobile. ![]() Simply put, larger screens and keyboards offer greater convenience when conducting in-depth research, pursuing entertainment, and for many other activities compared to mobile devices.īased on this, we’d expect the average time on site per session for desktop devices to be significantly longer than mobile devices: Here, we see that the total aggregate time on site for desktop exceeds mobile devices, even in the global view. When we look at time on site, however, we see a different story: alone, mobile visits are significantly greater than desktop visits. These findings are not surprising, considering how many countries primarily use mobile devices. The immediate observation shows a greater percentage of mobile usage when comparing the global and U.S. The following chart outlines the percentage of mobile versus desktop visits websites received in 20. The most commonly talked-about stat is the number of visits that come from mobile devices. We first began publishing this study in 2016. The following table offers an in-depth overview of mobile versus desktop usage in 2020. and 46.4% of total time on site globally. However, desktop devices remain very important, as they drove 53.3% of total time on site in the U.S. Desktops drove 28.9% of visits, while 3.1% of visitors came from tablets. ![]() Globally, 68.1% of all website visits in 2020 came from mobile devices-an increase from 63.3% in 2019. Desktops were responsible for 35.7% of all visits in 2020, and tablets drove the remaining 3.3% of visitors. Mobile devices drove 61% of visits to U.S. The data in this study was pulled from Google Analytics’ Benchmarking feature, which provides aggregated industry data from companies that share their data. In this year’s study, we compare 20 traffic patterns in the U.S. This study is a comprehensive review of mobile versus desktop usage on the web. ![]()
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